OLAPLEX x Jason Wu at NYFW 2022

Be careful New York, OLAPLEX is coming! It thrills us to companion with Jason Wu throughout New York Trend Week for his runway present. NYFW takes place September ninth by means of September 14th and is a semi-annual iconic collection of occasions the place designers showcase their new collections to the press, public, and patrons.

Jason Wu is a Taiwanese-born, main New York-based designer. He has acquired many awards and accolades and whereas he’s nonetheless early in his profession, his consideration to element has earned him a spot amongst vogue powerhouses. With a nod to American sportswear, Jason lends meticulous couture element to his designs. His assortment is offered globally and he clothes a number of the most influential ladies on the planet! The objective of Jason’s designs is for girls to exude a contemporary femininity, achieved by means of subtle fashionable refinement.

We’re honored to be part of his New York Trend week present the place OLAPLEX will probably be used each step of the way in which of the hair course of. The fashions will grace the runway with more healthy hair than earlier than, with the glamor and class Jason Wu is understood for.

As a part of their profession, being subjected to warmth styling and appears that pull the hair and trigger breakage are the norm for fashions. We need to change the norm from broken to wholesome! We’re excited to offer their hair an opportunity to rebuild and strengthen with OLAPLEX for Jason Wu’s present. The earlier than and afters will probably be prime examples of an #OLAFLEX—the truth is, we’re excited to create content material to indicate you simply how sturdy OLAPLEX makes the hair even after one therapy.

Jason Wu’s vogue present takes place in New York on September tenth at 2PM. Keep tuned for the style, the seems to be, and naturally — the hair!