The Doux’s CEO, Founder, Maya Smith, determined to take her model, impressed by the music and nostalgia of 90’s Hip Hop, to new heights this 12 months. The content-forward initiative is geared at merging the tradition of the unique feminine queens of the class by means of Smith’s newest Bee Girl assortment with new voices within the artistic area to raise true artistry and best-in-class, salon high quality haircare.
“Partnering with Tate simply made sense,” shared Smith. “We at all times pay homage to the OG artists within the area and now we’re trying to elevate the subsequent queens within the hip hop business, which is what led us to Child Tate. There are such a lot of synergies between us – from her model, artistry, pure hair recreation, and extra – so to have somebody of her expertise and vibes be part of us on this journey is thrilling. We’ve by no means finished a partnership or run a marketing campaign to this extent earlier than, so we’re simply thrilled to proceed immersing ourselves in areas the place our prospects are. Any manner The Doux can uplift and help girls, particularly creatives, we’re right here for it!”
Headlined by Child Tate and her newest tune, Perfect, from her most up-to-date album, Mani/Pedi, The Doux’s #ThisIsHowWeDouxIt Marketing campaign will kick off with Tate’s authentic content material being pushed out on TikTok and Instagram, unveiling the model’s newest wash & go routine. With a concentrate on celebrating natural hair textures, every product from the brand new Bee Lady assortment consists of Smith’s modern ingredient, cationic honey which smooths the hair’s negatively charged cuticle to spice up shine, seal in moisture, and struggle frizz. The merchandise are even named after iconic Hip Hop / R&B songs by legendary feminine artists such because the Mist Demeanor Honey Shine Mist, Push It! Braid & Edge Gel, Ladies First Honey Shampoo and extra.
To be taught extra about The Doux, go to thedoux.com and be sure you store the gathering at Walmart. To tune into the remainder of the marketing campaign, observe alongside on TikTok at @ilovethedoux!
Courtesy of PRNewswire & 5WPR